Posts by Mark Williams

About Mark Williams

Mark Williams has been a transport journalist for almost 30 years. After several years of journalist training, he went on to launch two magazines, edit three and is now Group Editor for ATG Media.

Mark Williams's Posts
On Target 1 – Don’t be a charity By Mark Williams -

On Target 1 – Don’t be a charity

On Target is a title that sums up my philosophy. We are all target driven in business, or should be, as that is the only way we...

On Target 2 – Retaining drivers By Mark Williams -

On Target 2 – Retaining drivers

By far the biggest issue in our wonderful industry is the shortage of drivers in the bus sector, but even more so, a shortage of...

On Target 3 – Recruiting drivers By Mark Williams -

On Target 3 – Recruiting drivers

Having revealed my secrets on how to retain drivers in the last edition of On Target, let’s start at the beginning, attracting...

On Target 4 – Training drivers By Mark Williams -

On Target 4 – Training drivers

Allow me to explain the economics of training my own drivers from car licence level. Many of my fellow operators tell me they...

On Target 5 – A driving life By Mark Williams -

On Target 5 – A driving life

Over the past few weeks, we have explored recruiting drivers, especially those who don’t presently drive buses or coaches for a...

On Target 8 – make driver CPCs count By Mark Williams -

On Target 8 – make driver CPCs count

Like many owners and directors in our industry, I hold and retain a PCV driving licence. For many years, we didn’t have to do...

On Target 7 – Diesel is dying By Mark Williams -

On Target 7 – Diesel is dying

I have several Euro VI vehicles in my fleet, certainly enough to ensure I don’t pay fees to go anywhere, at least for now.  I...

On Target 6 – Electric coaches? By Mark Williams -

On Target 6 – Electric coaches?

With the London Ultra Low Emissions Zone introduced on 8 April and the zone being extended to greater London for buses and...

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