Just Go! heads for Happy Valley

The JG Travel Group which runs the Just Go! and National Holidays brands has launched Happy Valley tours, taking advantage of the huge popularity of the BBC One TV series which has just concluded.

The crime series starring Sarah Lancashire is set in the South Yorkshire city of Sheffield but episodes took in locations around South and West Yorkshire, including the fictional home of Sarah Lancashire’s character, Catherine Cawood, in Hebden Bridge.

Joanna Roberts, Product Director at JG Travel Groups told Bus &Coach Buyer: “There has been so much interest in our Happy Valley tours since we launched them. We worked hard to get these on sale in time for the final episode as there was so much hype around it. We were all amazed by the amount of publicity that this created and continues to create. Both enquiries and bookings have been coming in thick and fast ever since, as fans who miss the show already look to console themselves with a trip to West Yorkshire to see the popular filming locations.”

So far, Just Go! has four, four-night DBB departures planned from June to September at a rate of £339pp.

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