Yorkshire Tiger to become Team Pennine
Yorkshire Tiger to become extinct as Transdev rebrands the services
As it prepares to take over the Yorkshire Tiger operations from Arriva, Transdev has announced it is to rebrand these services as Team Pennine.
Transdev announced in April that it was to take over Arriva’s Yorkshire Tiger services this summer.
The new name symbolises what Transdev describes as its local, people-centric approach.
The pink and purple Team Pennine-branded buses will progressively be rolled-out on the streets of Halifax, Huddersfield and further afield across Kirklees and Calderdale as the orange Yorkshire Tiger identity is gradually replaced. The transformation is set to take place over the next 18 months.
Along with the branding shift, the drivers on these services are due to receive a new uniform. No changes to tickets are planned and customers will be able to use their existing passes as they currently do.
As part of the changes, 163 employees at two depots at Elland, near Halifax, and Waterloo in Huddersfield are to join Transdev’s existing team of 1,200 people based at its eight existing operating centres across Yorkshire and Lancashire. Transdev is beginning a programme of one-to-one meetings this week to personally welcome each one of the 163 colleagues transferring into its team.
Transdev CEO, Alex Hornby, said: “While we have plans for step changes on day one of the takeover, which we will announce soon, we will be launching a long-term plan to transform the business over the following 18 months. Our ultimate vision is that the new Team Pennine company will achieve what we set out achieve elsewhere – to deliver buses that people will be proud to be seen on.”