Wright’s new retail offer

Wrightbus has announced a direct sales offer that enables customers to purchase a variety of new and used vehicles from stock. This is expected to provide ‘fast and easy’ access to the buses customers need for their businesses. The retail operation will be lead by former Optare director, Chris Wise, who is also Wrightbus’s National Parts Manager. The offer is designed to sit alongside the arrangement the manufacturer entered into with Close Brothers Commercial Vehicle Solutions last year to offer buses with immediate availability on a rental or leasing basis. The launch of the retail sales business comes on the back of a period of what Wrightbus described as a period of continued growth for its business, with integral sales increasing by over 20% year on year for the period covering 2014 to 2015. The company attributes much of this success to its new StreetLite range.

MD, Sales and Customcare for Wrightbus, Ian Downie, said, ‘For many operators, such as local authorities, time can be of the essence, particularly if they are looking to initiate new routes quickly and therefore need immediate delivery of their new buses. With our retail offer, we are building small volumes of single deck stock with immediate availability. This provides our customers with a fantastic opportunity to operate one of the most fuel efficient vehicles in the sector, providing excellent value for money. Our arrangement with Close Brothers has already proved to be popular with customers when looking to rent vehicles or for finance packages which can be tailored to their individual requirements. This has then led us to launch a retail operation which was the next logical step for us.’

Chris Wise said, ‘Our retail proposition provides a great opportunity for operators who have an immediate requirement for new buses. We have a wide range of vehicles available, including models from across the StreetLite range, as well as double deck options and we are confident this new retail offer will prove to be very popular with our customers.’

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