Wrightbus CEO makes diversity pledge

Chief Executive of Wrightbus, Buta Atwal, has joined a movement aimed at driving action to better engage and support all underrepresented groups within business.

He joins bosses of Marks & Spencer, the Co-op Group, Unilever, Superdrug and others in signing the ‘CEO Activist & Moving the Dial on Diversity Pledge’.

“Diversity is essential for a successful business” – Buta Atwal

Mr Atwal said: “Diversity is essential for a successful business. A diverse workforce offers differing perspectives, which is vital to developing business strategies. It also means increased creativity, bringing a melting pot of fresh ideas.

“We pride ourselves on creating a welcoming environment for all employees, but we know there is more we can do. By signing this pledge, Wrightbus is strengthening its commitment to diversity and fairness.”

Founding members Steve Murrells, Group CEO of the Co-operative Group; Steve Rowe, CEO of Marks & Spencer; and Steve Ingham, CEO of PageGroup, hope to use their influence, experience and public platforms to encourage more than 100 other UK CEOs to sign the pledge before December 2022.