Warrington’s Own buses generating revenue with Adverta
Bus advertising specialist, Adverta, has signed a new contract with Warrington’s Own Buses. Adverta will be utilising the service buses to generate the fleet further revenue via bus advertising while assisting the local community.
This will be done by using the advertising space to provide eye-catching mobile platforms for advertising local businesses and events.
Adverta work nationally with many independent bus fleets and endeavour to maximise revenue for their media partners, working closely with them to ensure all needs are met with minimum disruption to the fleet’s operational responsibilities.
Warrington Borough Transport’s Managing Director, Ben Wakerley, said: “We at Warrington’s Own Buses are pleased to partner with Adverta to manage our on-bus advertising. We know they have a successful track record of providing cost-effective advertising for customers and in particular we like the fact that they will focus on local advertisers, so that local organisations can benefit from the exposure our fleet offers, especially as we all look to recover from the effects of the pandemic. It was also important to safeguard and promote our own brand, as well as securing additional revenue from advertising and we know that Adverta understand this so we are very happy to be working with them.”
“We are always looking to work with new operators where it fits in with our plans for growth” – Mike Terry, Commercial Director of Adverta
Mike Terry, Commercial Director of Adverta, commented: “Adverta is thrilled to be working with a fleet as prestigious as Warrington Borough Transport. We are always looking to work with new operators where it fits in with our plans for growth and to be able to offer our services to a new range of clients across the Warrington network is something we are looking forward to immensely. It goes without saying that Warrington’s high profile brand and award-winning service will enhance the exposure our customers will benefit from so we can’t wait to get started.”
According to Adverta, advertising has never been more important than it is now with many businesses facing the daunting task of re-opening, some having been closed for almost a year, and recovering from the financial impact of the pandemic. Bus advertising can form an important part of a branding strategy and so Adverta is keen to get the message out to local businesses, which in turn should assist local bus fleets increase their revenue.
Adverta is a well-established transport advertising specialist, covering key cities and towns throughout the UK.