Volvo launches UD buses
Volvo Group has made what it describes as an ‘important strategic step’ with the launch of the UD bus range developed specifically for growth markets. The new brand will initially be launched in India, with additional growth markets to follow over the coming years. The development is expected to expand Volvo Group’s customer base, improve competitiveness and capture growth opportunities in India and other growth markets. The new range will be developed by leveraging the Volvo Group’s global engineering network in combination with its heritage of Japanese craftsmanship and reliability. It will include both city buses and coaches. In India, the new bus range will be supported by the manufacturer’s distribution network, providing service and parts. UD buses will offer passengers a modern transport solution while at the same time focusing on the operational essentials: fuel efficiency, reliability and optimised uptime.
President and CEO of the Volvo Group, Olof Persson, said, ‘By introducing a new bus range, we are offering growth market customers a product that has been developed to meet their specific needs. Just as we have done on the truck side of our business, we are positioning our buses according to customer segments in order to cover as much of the total accessible market as possible.’