VIDEOS: Stagecoach focuses on working adults in marketing campaign
Stagecoach is launching a new marketing campaign targeting working adults, focusing on common commuting challenges like congestion, weather and parking costs.
The campaign, titled ‘Sometimes, It’s Time for the Bus’, features three videos that depict relatable situations: bad weather, after-work drinks and the rising cost of parking, encouraging commuters to see the bus as a practical, affordable alternative.
Jaeger Rowland, Head of Brand & Marketing for Stagecoach, said: “Our light-hearted and relatable campaign highlights the many benefits of bus travel in daily life. With services connecting over 100 major towns and cities across England, Scotland, and Wales, Stagecoach offers a smarter, more sustainable choice.”