UrbanThings improving digital ticketing for South Yorkshire

Transport technology specialist, UrbanThings, has won a new contract from TravelMaster to create a dedicated passenger mobile app for public transport users in South Yorkshire.

TravelMaster is a commercial organisation owned and operated by South Yorkshire transport companies

In response to passenger feedback, TravelMaster was seeking to improve its process for digital ticket retail, where purchasing and ticket collection could often involve a number of separate steps. This initiative aims to help passengers buy and collect their travel tickets more quickly using their smartphone.

UrbanThings will use their mobile applications expertise to deliver a smart ticketing solution that will enable passengers to order and register smartcards, purchase tickets and load them onto their TravelMaster smartcards.

The TravelMaster app is to be based on the existing transport software platform UrbanHub that has been deployed to customers across the UK and Europe. By working with TravelMaster, UrbanThings will get greater visibility into consumer trends and preferences, making it easier to optimise their products and services.

Ashish Pande, Product Manager at UrbanThings, said: “One of the best things about UrbanHub is its flexibility and integration capabilities. Mobile ticketing and payment options allow passengers to plan and pay for their journey. UrbanHub plays a significant role in fostering improved mobility for future generations.”

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