Transdev launches The Shuttle
Transdev has given a £400,000 makeover to its buses running between Keighley and Bradford, re-branding the service as The Shuttle. The 662 service’s revamp includes a new bright blue livery, with its 16 vehicles upgraded with USB charging points, Wi-Fi and re-upholstered seats. The buses have been refitted in house by Transdev’s engineering support unit and have all been named after famous space craft, including Apollo, Atlantis, Explorer, Galileo and Pioneer. A hand picked dedicated team of drivers, who have undergone in-depth customer and product service training, will work exclusively on the route. The Shuttle runs every ten minutes between Keighley, Bingley and Bradford. On Friday and Saturday nights the last bus from Bradford to Keighley is just after midnight.
Transdev Chief Executive, Alex Hornby, said, ‘The £400,000 investment in the fleet with a space age specification is just one element of the re-launch package, which we see as a blueprint to extend to other Transdev routes throughout the north. We know how highly thought of our drivers are in the minds of our customers and we’ve now formed a dedicated Shuttle team to improve the customer experience even further. The timing of the re-launch has been deliberate to coincide with the opening of The Broadway centre in Bradford which is helping to change the face of the city. What’s more, our frequent timetable has also been strengthened with later evening departures from Bradford until 00.15 at weekends. The Shuttle continues to grow in popularity with annual ridership increases of over 10%. We look forward to the new package of improvements adding to this success story.’