Transdev investing £3.2m in Harrogate

Transdev is to spend £3.2m upgrading its flagship 36 route in Harrogate, including the addition of 14 new buses and a full brand refresh. The route serves Harrogate, Ripon and Leeds. The investment comes as a recent survey conducted by the operator showed growing passenger numbers and ‘outstanding’ passenger satisfaction rates. The survey showed 55% of people travelled on the 36 despite having access to a car; 90% of people couldn’t think of anything to improve about the service and 96% of people are either ‘satisfied’ or ‘very satisfied’ with the route. The survey also showed 33% of passengers were new customers this year.

Transdev MD, Alex Hornby, said, ‘While it is very reassuring to get the seal of approval from our customers, we are determined that the 36, as the UK’s pioneering luxury, highly specified bus route, continues to go from strength to strength. This is all about us delighting our existing customers and setting out to get even more people on board the 36, and us continuing to fuel the local economies of Harrogate, Ripon and Leeds. Our recent survey provided some outstanding results, which is a credit to our team delivering the service day in, day out. The fact that well over half of our customers could use the car but choose not to demonstrates the drawing power of the 36. We are making a huge investment on the 36 by upgrading this amazing product even further and we are pleased that Transport Secretary Andrew Jones was able to join us for this important announcement and to share our success stories and future plans with him.’

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