Ticketer team-up to improve tourism ticketing
Ticketing system supplier Ticketer is teaming up with Palisis, a provider of sales and operations solutions for the transportation and tourism industry, to introduce improved ticketing and connectivity for the tourism industry. The partnership will provide what is thought to be the first scalable roll out of its kind, in a bid to make travelling by bus visible and core to the whole travel experience and support the recovery of the bus and coach industry.
The new solution the two companies are to supply is designed to allow passengers to easily source and purchase tickets for their connected journeys. Its introduction is in response to a rise in domestic tourism, which the pair believe presents a greater need for connected travel and for operators to provide a seamless travel experience for all passengers.
The Ticketer platform will integrate with Palisis and will allow operators to choose which tickets they wish to make visible via their online marketplace. Online travel agents and tour providers will then be able to offer online purchase of connected transport services across destinations. The new distribution channels are targeted to go live in spring, and Ticketer will be able to activate the new feature for operators through their back-end portal, enabling ticket purchase on the customer facing travel booking providers’ websites and apps. A QR code will be issued upon purchase, which will be scanned directly on the bus using the Ticketer ticket machines.
This connectivity to the online travel booking world is intended to enable an increased flow of passengers and ticketing revenues for bus and coach operators, such as for airport shuttles, sightseeing services or any other type of public transportation within tourist hotspots.
Passengers will be able to plan their connected journey, book and purchase their tickets online, alongside their flight/train journey, hotel, and if the online travel agency provides an app, tickets can also be purchased with greater ease during transit. A simple QR code, printed on a ticket or scanned from a mobile device, is all that is required to validate the ticket onboard.
Antonio Carmona, General Manager UK and International at Ticketer, said: “Our partnership with Palisis will open new retail channels for our customers, helping increase the visibility of their bus services across the globe, and we are confident that this will attract more passengers to their buses.”