Ticketer enables Freeflow for Oxford Bus

Transport technology specialist, Ticketer, has enabled the new Freeflow method of payment on the Oxford Bus Company and Thames Travel fleets. It provides contactless technology has been added to provide convenient touch-free options to pay for travel.

Passengers on the operator’s services are now able to ‘tap on’ via the driver ticket machine at the start of each journey and ‘tap off’ on a reader before disembarking, using bank cards and digital devices. The ‘Freeflow’ payment system does not require a sign-up process and will be compatible with Visa and Mastercard payment cards or devices using Google Pay or Apple Pay. The payment method is expected to help reduce boarding times and contribute to speeding-up journey times. The development also contributes to the current enhanced hygiene programme currently on buses and coaches via Freeflow’s touch-free system.

The Freeflow price will be the same as buying an adult single paper ticket on the bus. The total paid each day is automatically capped to the price of a day ticket for the area travelled in, if this is less than the total cost of the single fares. Freeflow is not currently suitable for the multi-operator run Oxford SmartZone.

The introduction of Freeflow follows a successful pilot scheme of the cashless technology by sister company Carousel Buses in High Wycombe, Buckinghamshire, in partnership with tech delivery partner Ticketer.

Phil Southall, Oxford Bus Company and Thames Travel Managing Director, said: “This is another step forward in our continued programme to embrace and introduce technology to our fleets to help improve our service to our customers. In addition to providing additional convenience to customers it will also help people travel safe and help give people further confidence to travel on our services if and when they need to.”

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