TfL in novel partnership
TfL and Hodder & Stoughton are launching the new TfL Book Club as part of a novel partnership.
TfL Book Club is a monthly subscription costing £4.99 each month, giving customers one credit to redeem against a specially curated library of eBooks each month. Many of the titles will be new releases and it will often be the first time that these books will be available as an eBook at such discounts. Customers will be able to download their selected book each month to their phone or another device using the TfL Book Club app or read it online using the website.
TfL hopes that this partnership will help encourage customers back onto the network, saying public transport can offer many people the often rare opportunity of having time to themselves, describing reading a book as a perfect pastime while making a journey. Three new titles are added to the library on the first of every month. Members will have a rolling monthly subscription, which they will be able to cancel at any time.
Book club members will also receive a range of additional benefits including exclusive author content, discounts on more Hodder eBooks and competitions. Other perks will include sneak peaks of forthcoming books from bestseller authors and new debuts.
Three exciting titles have been selected to launch the first month of TfL’s Book Club: BBC Radio 2 presenter Sara Cox’s ‘Thrown’, adventurer and TV presenter Simon Reeve’s ‘Step by Step’ and ‘Sun Damage’ by the acclaimed author Sabine Durrant.
“The new TfL Book Club is one of the many ways that we are improving our customers’ journeys as we welcome them back to our network and to experience everything the capital has to offer” – Julie Dixon, TfL’s Customer and Revenue Director
Julie Dixon, TfL’s Customer and Revenue Director, said: “We are excited to be launching the TfL Book Club with Hodder & Stoughton, offering our customers the chance to lose themselves in a new book while making their journey across our network. We are increasingly seeing more people travelling across London and for many, one of their favourite things to do while using public transport is to read a book. The new TfL Book Club is one of the many ways that we are improving our customers’ journeys as we welcome them back to our network and to experience everything the capital has to offer.”
“We are always looking for new ways to reach potential new readers wherever they are and this Book Club is a fantastic way to do just that” – Vickie Boff, Hodder & Stoughton Marketing Director
Vickie Boff, Hodder & Stoughton Marketing Director, said: “As publishers, we’ve long known that reading and travelling go hand in hand so we are thrilled to be launching this new Book Club in partnership with TfL. We are always looking for new ways to reach potential new readers wherever they are and this Book Club is a fantastic way to do just that. I’m really excited about the opportunities it will give our authors, books and readers all over London.”
Readers will also be able to share their thoughts and reading experiences with each other as part of the TfL Book Club community by using #TfLBookClub on social media.