TfL generating £300m in JCDecaux deal
TfL expects to generate at least £300m for reinvestment in transport over eight years thanks to a deal with JCDecaux, which sees the transport authority sell advertising space across 4,900 of its bus shelters. The contract is part of TfL’s wider commercial approach to generate £3.4bn in non-fare revenue over the next decade. The contract will provide more digital advertising shelters on the city’s network. JCDecaux will be taking over the current contract which is held by Clear Channel UK from 1 January 2016. The agreement follows a competitive procurement process for eight individual contracts to sell advertising, manage, operate and maintain TfL’s on-street bus infrastructure.