First Bus has launched the new ‘X1 Steel Link’ service between Rotherham and Sheffield. This follows the completion of the £29.8m Bus Rapid Transit (BRT) North scheme. The service will run on a new BRT ‘Tinsley Link’ road built over the River Don and under Tinsley Viaduct, to provide a more direct route for buses and improve congestion in the area. The service will operate up to every ten minutes, providing more buses linking Maltby, Rotherham, Meadowhall and Sheffield. An introductory promotion is available, with day tickets from just £4 and weekly tickets £14, saving customers 30%. Eighteen new high specification vehicles will operate on the route, all fitted with leather seats, USB charging points and dedicated, eye-catching bespoke branding, as well as free on board Wi-Fi.
South Yorkshire’s BRT North scheme is delivered in partnership by South Yorkshire Passenger Transport Executive, Rotherham Metropolitan Borough Council, Sheffield City Council and First South Yorkshire. It is part financed by £15.8m from the DfT and the European Union’s Regional Development Fund.
First South Yorkshire Head of Commercial, Alan Riggall, said, ‘First Bus has a great track record of working in partnership to develop successful initiatives to grow bus use. We’ve been working hard behind the scenes to put in place a quality, reliable and frequent service offering great value for money. Given the range of benefits that our Steel Link offers, including great value fares, I’m sure we will encourage people out of their cars and onto public transport, helping relieve congestion and improve the environment. We’re looking forward to welcoming passengers on board from Sunday.’