Siviero leaves Optare
Effective from 31 December 2014, David Siviero left Optare to return to Italy for personal reasons, less than a year after he was originally appointed. He will be moving on to Karsan Italia, heading its sales and marketing. Enrico Vassallo, CEO of Optare, will be covering global sales for the Leeds based manufacturer in the interim.
David was officially appointed as Sales, Marketing and Service Director at Optare on 1 May 2014. His involvement in the bus industry began in 2002 with his appointment as the EvoBus Italy Sales Manager. He moved to Iveco Bus in 2005, where he was the Italian Sales Director for the Minibus and Truck Derived Bus range. Two years later he became General Manager for Iveco Bus UK, where he was responsible for selling a full range of buses and coaches. In 2009 he moved to France to take up a post as Iveco Bus International Sales Director and in 2010 was appointed General Manager of Iveco Bus Central and Eastern Europe based in Prague. In 2012, he became Sales and Marketing Director for Iveco Bus South Europe, Africa and the Middle East.