Shearings’ new livery
Shearings Holidays has introduced a new livery design for its luxury Grand Tourer fleet. Designed by Ray Stenning of Best Impressions, it has now been emblazoned on 15 of the operator’s new Euro6 Mercedes-Benz Tourismos. It sees the company’s iconic blue colours rolled across the Grand Tourer fleet in place of gold.
Ray Stenning said of the new design, ‘Having worked closely with Denis Wormwell and the team on the previous Shearings Setra coaches, they were keen to involve us in creating a fresh image for the brand new Grand Tourer coaches. This was ensure the Tourismos’ were aligned with the whole Shearings livery. The brief was to come up with a premium design that delivers consistency, while also communicating the luxury image that the Grand Tourer brand is all about. Accordingly, we worked on modernising the existing design so that it’s fresh and appropriate for the high-end market, yet still instantly recognisable as Shearings.’
Commercial Director at Shearings Holidays, Caroline Brown, said, ‘Consumer confidence is on the increase and in response to this we’re continuously looking at ways to develop the Grand Tourer product. This striking new livery and continual fleet investment is a real testament of our commitment to provide our customers with the highest standards of comfort and service. Ray has done a great job in evolving the Grand Tourer brand essence in conjunction with the heritage blue of Shearings Holidays. We feel this will enhance the brand’s reputation and translate into higher brand recognition and uniformity across the whole fleet. The Tourismos’ advanced specification along with this fantastic new look will ensure that customers continue to enjoy the most modern travel experience.’