Scotland steps up free bus travel marketing

A new marketing campaign is launching to encourage further take up of Scotland’s free bus travel for under-22-year-olds.

With over 21 million free journeys having been made since January 2022, the Scottish Government is trying to encourage even more to make use of the scheme. It is promoting the offer more widely, by promoting it across TV, digital, radio and outdoor channels.

“Free bus travel helps with transport affordability, it helps our young people access education and leisure destinations – all while helping us meet our net-zero targets by encouraging a shift away from cars” – Minister for Transport, Jenny Gilruth

Minister for Transport, Jenny Gilruth, said: “As outlined in the Programme for Government, I’m pleased we are continuing to promote free bus travel for under 22s.

“With over 21 million free bus journeys made by under-22s across Scotland, this landmark policy is already helping young people and families with children cut costs for everyday and leisure travel, while at the same time protecting our climate.

“With the majority of eligible young people now having access to free bus travel all across Scotland, for local journeys and trips further afield, now is the time to begin a new campaign aimed at those who may not have considered using the bus before.

“Free bus travel helps with transport affordability, it helps our young people access education and leisure destinations – all while helping us meet our net-zero targets by encouraging a shift away from cars.”