The Pride and Joy Christmas Star is revealed

Polish born Natalia Maj joined Safeguard Coaches as a sales assistant in January 2016. The role has helped her develop her English language skills and following the retirement of the company’s sales manager in July, after 28 years’ service, Natalia has become primarily responsible for coach hire bookings for the Safeguard Coaches brand.

The Winner

Name: Natalia Maj

Age: 25

Position: Sales Assistant

Company: Safeguard Coaches


Q: What did you want to be when you were growing up?
A: When I was a little girl I wanted to be a nursery assistant or psychologist.

Q: Why did you join the bus and coach industry and how did you find out about it?
A: I joined this industry to improve my customer service skills, learn more about transport and try something different in my life after being an Assistant Manager in a different environment. I found out about it from my fiancé, who is a coach driver.

Q: What do you love about your job?
A: I love keeping our customers happy and building up customer relationships with them. I also love the family atmosphere and friendly people.

Q: What grinds your gears?
A: Unhappy people and any lack of organisation.

Q: What is your most annoying work habit?
A: I don’t think I have any – but I am drinking lots of coffee in the office.

Q: What’s the best piece of work advice you’ve had?
A: Our job is like a jigsaw – you have lots of pieces to put together but it will never work without all of them.

Q: Do you think the industry does enough to promote itself to younger people and what would you say to someone considering joining?
A: I think it doesn’t do enough promotion and unfortunately it is seen as an older person’s industry. The truth is that you are never bored as you are talking to a variety of customers – all with individual requirements. I don’t have to work weekends and of course the logistical challenge is fun!

Q: How does your perception of the industry relate to what you thought it was like, now you are in it?
A: Most people will see the driver and the vehicle only, but there is far more involvement than meets the eye. There is so many aspects of this industry: From sales to operations, to vehicle maintenance to the drivers and finally to customers’ satisfaction.

Q: Are you a bus and coach passenger yourself?
A: Of course! I love travelling by coach.

Q: Where do you see yourself in ten years?
A: Who knows? Maybe I will move higher up within the industry or run my own business.

Q: Describe yourself in three words
A: Organised, tenacious and bubbly.

Q: You have a vehicle and you can take five people, famous or otherwise. Who would you take, why and where would you go?

1.My fiancé, because I love him and someone needs to be a driver (he loves it).

2.My sister Claudia, as she is my best friend and we are always having fun and laughing.

3.My second sister, Suzan, as she is only ten so she needs to discover new things.

4.My parents, as I wish to show them more lovely places.

5.Rock band guitar player (any) so we can all be listening to great guitar chords.

If buses were capable of space flight, we would probably go to the moon. Because this is not possible, we will go on to the French Riviera as that was our family dream years ago.


Andrew Halliday, MD, Safeguard Coaches comments;

“Natalia is a very enthusiastic, willing and engaging member of our sales team. She is very organised and disciplined, willing to take on any challenge and well-liked by other team members and staff across the company.

Natalia is regularly praised by customers for her helpfulness and courtesy but perhaps the greatest accolade came from Linda Chambers, our former Sales Manager (who does not give praise without reason!) when she described Natalia as a ‘real good one’.

Her willingness to ‘chase’ coach hire enquiries which have not as yet been turned into business has, in many cases, led to a firm booking.

We are absolutely delighted to hear that our own Natalia Maj has been nominated as winner of the Pride and Joy All Stars Award.  Since joining the company in 2016 she has become an integral member of the sales team with a level of enthusiasm and ‘can do’ attitude, that is of real value to Safeguard Coaches.  No problem is too difficult for Natalia and she has become a real asset to the company in the time that she has been with us.  Well done Natalia!”

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