Bus passengers can now use their MCard for ‘Pay As You Go’ journeys throughout West Yorkshire, following a successful trial in the Keighley area. Travel can be purchased using the white ‘Pay As You Go’ smartcard on services run by the county’s three main bus operators: Arriva, First and Transdev. 12 of West Yorkshire’s smaller bus companies are also accepting ‘Pay As You Go’ meaning the facility is available on almost 90% of the county’s bus services. The cards can be obtained for free and pre-loaded with as little as £5 travel value at Bus Station Travel Centres across the region.
Chief Executive of Transdev, Alex Hornby, said, ‘Having the white Pay As You Go MCard available across West Yorkshire is helping to make bus travel in the county as convenient as possible. With people carrying less cash around with them these days, pre-loading a smartcard with an amount so when you want to catch the bus you’re good to go is the simple way forward. Plus it has the added advantage of speeding up boarding, which improves journey times. This is an initiative on which West Yorkshire’s bus operators large and small have worked closely with West Yorkshire Combined Authority and is a good example of our commitment to working in partnership and improving the service for our customers.’
Trish Lambert of Bradford based TLC Travel said, ‘In an increasingly cashless society, smart Pay As You Go travel makes absolute sense both by making travel simpler for passengers and streamlining the boarding process, which helps punctuality and reliability.’