Operators collaborate on Back to Bus campaign
Oxford Bus Company, Thames Travel and Stagecoach have joined forces to help residents return to using buses this September. Creating the Back to Bus campaign, the operators are offering 30% off the cost of 12 trip tickets purchased through the operator websites or app.
The campaign is backed by Oxford City Council and Oxfordshire County Council. It is designed to coincide with the latest phase of recovery from the pandemic. September will see the return of university students to physical lectures, pupils going back to school, workers returning from furlough and many employers taking the next steps in relaxing their “work from home” guidance.
Joint social media campaigns with positive messages on the benefits of taking the bus will also take place.
The month-long promotion will culminate on World Car Free Day on 22 September when all residents in Oxfordshire will be encouraged to leave their private vehicles at home and use buses to help reduce congestion and carbon emissions.
“September is a big month for us to better understand what the ‘new normal’ is, so we can plan our services for the future with more clarity” – Phil Southall, Oxford Bus Company and Thames Travel Managing Director
Phil Southall, Oxford Bus Company and Thames Travel Managing Director, said: “More and more people are already coming back to bus and we hope to welcome back more passengers this month. September is a big month for us to better understand what the ‘new normal’ is, so we can plan our services for the future with more clarity. Bus travel remains one of the most sustainable modes of transport and is key to improving congestion and air quality in our communities.”
Rachel Geliamassi, Managing Director at Stagecoach West, said: “We are delighted to be partnering with Oxfordshire’s local councils to promote the huge benefits that bus travel offers to the community. Buses play a vital role in keeping Oxfordshire residents connected to the things that matter to them and offer a cheaper, more convenient, and more environmentally friendly alternative to car travel.”