New Creative Director at First
First Eastern Counties and First Essex have appointed Chelsea de Silva as Creative Director. Chelsea, who is based at the company’s headquarters in Lansdowne Road Norwich, has been PR and Marketing Manager in the company for the last four years. She joined FirstGroup in 2009 to support the Eastern Counties bus business and has been leading the PR and Marketing team across both Eastern Counties and Essex since 2010.
Chelsea said, ‘This is a very exciting time for the Eastern Counties and Essex businesses and I’m delighted to have the opportunity of driving forward the better journeys for life message for our customers. As Creative Director, my priority is to encourage more people to use our buses. The hard work will continue as we make our services more appealing for customers and increase passenger numbers. I am looking forward to working with new MDs David Squire and Adrian Jones and their teams in Norfolk, Suffolk and Essex to ensure our services are as attractive to our passengers as possible.’
Chelsea de Silva and Interim MD, First Eastern Counties, David Squire.