‘What would your mum say?’

‘Please keep your feet off the seats, they are for people to sit on. What would your mum say?’ This is an example of a series of light hearted announcements being launched on Nottingham City Transport’s (NCT’s) buses. They have been introduced following comments from customers that its next stop and customer information audio announcements are ‘dry’ in their delivery. Students from the city’s specialist creative industry college, Confetti ICT, were tasked with coming up with the announcements.

The new announcements include:
‘Rather than standing downstairs, there are empty seats available upstairs. Plus, that’s another ten steps on your pedometer total. Winning.’
‘For everybody’s comfort, please do not listen to music on a loudspeaker. Plug in your headphones and keep the volume down. Unless of course, you do requests. In which case, Living on a Prayer by Bon Jovi, please.’

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