Mellor expects ‘Record-breaking revenue’
Mellor projects what it calls ‘record-breaking revenue’ for 2023, with over £85M turnover of the Bus Division and an output of 900 units for the year.
Such growth has been underpinned by a 40% workforce growth since 2019, according to the company.
Mellor believes its success is down to what it calls strategic milestones, which it set pre-Covid. These achievements include fortifying minibus capabilities, spearheading innovation and accessibility to secure a prominent position in the UK market, and venturing into the growth-oriented Sigma range. According to the company, the electric Sigma family offers one of the broadest ranges of battery-electric buses in Europe.
Mellor has had success overseas, including Sweden where its Sigma range has gained significant interest. The manufacturer has developed a custom product for Gothenburg’s demand response transport, having supplied a fleet of 46 vehicles.
Further, strides have also been made in other European territories, with a demonstration programme running in key cities including Munich, Vienna, and Barcelona. In particular, Mellor has made significant strides in the DACH region (Central European countries of Germany, Austria, and Switzerland), with the delivery of three Sigma 7 vehicles to the city of Kiel in Germany.
Its expansion is underpinned by strategic investments that reinforce human capital and manufacturing capacity to support market growth. The expansion of distributor networks has increased Mellor’s reach, while enhancing the aftersales team has enhanced the customer experience, according to the manufacturer. The company believes an investment of £15 million has been pivotal in yielding ‘cutting-edge product development’.
Into the future, Mellor plans to explore new markets while tailoring the product range to cater to diverse needs. The company is committed to delivering bespoke solutions that address the unique requirements of different countries, reflecting adaptability and customer focus. It aims to continuously develop electric vehicles in tandem with emerging technologies.
A broader vehicle range from Mellor is expected to see advancements in battery chemistry and reduced vehicle weight.
“Engineering excellence, agility and the ability to continuously improve based on customer feedback have paved the way for our remarkable growth” – Gustavo Marqueta, Group Business Development Director of WN Vtech (Mellor’s parent company)
Gustavo Marqueta, Group Business Development Director of WN Vtech (Mellor’s parent company), said: “Engineering excellence, agility and the ability to continuously improve based on customer feedback have paved the way for our remarkable growth. This transformation allowed us to explore new markets and pioneer sustainable solutions, showcased by Mellor’s resilience during the pandemic, notably with the Sigma range.
“Our integration within the broader WN VTech group reflects a shared focus on engineering prowess and attracts synergies in a myriad of supply chain and manufacturing areas. Mellor’s investment shift, particularly since the introduction of the Sigma range in 2020, underlines our dedication to driving positive societal change and propelling sustainable vehicle technology into the future.”