celebrates decade

Stagecoach’s budget coach operation,, has celebrated ten years of business. Since its launch in Scotland in 2003 with three coaches, the company believes it has revolutionised coach travel, both in the UK and North America. Offering fares as low as £1, it introduced an online booking system, which it claims makes better use of the coach’s capacity. Today, the operation runs over 100 coaches to more than 60 towns and cities in the UK and Europe and carries around 5m customers a year. In the past decade, more than 30m customers have travelled with in the UK. During that time, Stagecoach has also launched other UK products which can all be booked through the website, such as Most recently, it has launched a new product which provides luxury daytime coach services in Scotland, England and Wales as well as overnight sleepercoach services, with lie-flat beds, linking 11 locations in Scotland with London, Birmingham, Cardiff and Bristol every night.

To mark the tenth anniversary, 6,000 birthday cupcakes bearing mascot Sid’s face were given away at stations. Also, one person on each service received £10 to mark the occasion and the company offered a full refund to any passengers travelling during the anniversary date who also share their birthday with

Stagecoach Group Chief Executive, Martin Griffiths, said, ‘ is undoubtedly one of the biggest public transport success stories of the past few decades and it continues to grow both in the UK and in the US. Over the last ten years has made transport more affordable for millions of people, from families to students and senior citizens. This has been particularly important over the past five years during a tough economy when people are having to watch every penny. We like to try new things and we’re proud to have pushed the boundaries with, we will continue to explore new ways to deliver high-quality coach travel for our customers.’ 

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