Blackpool Transport has launched its ‘Love your Bus’ initiative. Adverts have been applied featuring images of local people who won a competition to be featured on the back of its buses. The ads have been placed on ten double deckers operating on various routes in the town. Sightings of the buses can be entered in a Twitter competition to win a monthly travel pass.
MD for Blackpool Transport, Jane Cole, said, ‘When we initially talked about introducing the “Love your Bus” initiative, we wanted to recruit local people who use our buses and trams on a regular basis to help us promote public transport. “Love your Bus” is all about encouraging local people and visitors to Blackpool to use our buses and trams as a convenient and cost effective way of travelling around the area. We owe a huge thanks to the locals who were brave enough to take part in our photo shoot earlier in the year. We think they look fantastic in our bus adverts.’