JG Travel grows branded coaches
The JG Travel Group has expanded the total number of branded coaches available on its tours to 60.
This means the number of liveried coaches hitting the road featuring either the National Holidays or Just Go! Holidays branding has more than doubled.
The JG Travel Group’s business model is to partner with regional coach providers to help deliver their tours.
“By investing in branding our coach suppliers vehicles, it shows our commitment to supporting these operators and supplying them with regular year-round business” – Andy Freeth, CEO of The JG Travel Group
Andy Freeth, CEO of The JG Travel Group, said: “It has been our aim to increase the number of liveried coaches we feature on our tours for some time now, especially for the National Holidays brand. We’ve worked with our coach operator partners to be able to achieve this and it doesn’t stop here – both brands will have more added later in the year.
“Liveried coaches are a great way to drive brand awareness across the country, both in the resorts we visit and also along the road networks they travel. Both agents and our customers love spotting them when they are out and about, and they really help to bring the brand to life.
“By investing in branding our coach suppliers vehicles, it shows our commitment to supporting these operators and supplying them with regular year-round business. It really is a win for both of us.”