Iveco Bus launches
Iveco has launched a new brand dedicated to its passenger transport business: Iveco Bus. The new name replaces the former Iveco Irisbus title. According to the manufacturer, the development confirms the company’s commitment to this sector. The move comes as it marks the beginning of a new phase for its passenger transport activities, with the objective of expanding sales activity globally. The new name is intended to highlight the bus range as being central to the global Iveco operation, specifically in markets such as South America and China, where it has an important market presence. The new brand identity coincides with the upcoming launch of a new Euro6 city bus, which was premiered at the 60th UITP World Congress and Mobility & City Transport Exhibition in Geneva, Switzerland.