IRU to debate senior and out of season travel

The International Road Transport Union (IRU), in cooperation with the International Social Tourism Organisation (ISTO), the European Tour Operators’ Association (ETOA) and the Belgian Federation of Bus and Coach operators (FBAA) is to debate
the current and future contribution of group tourism by coach to seniors’ and out of season tourism and travel in Europe and beyond at its 8th European Bus and Coach Forum  debate on 17 October 2013, during the Busworld exhibition at Kortrijk.

Some 250 representatives of the tourism and travel industry, Members of the European Parliament, national competent authorities, European Commission officials, bus and coach manufacturers, researchers, and specialised journalists from all over the world are expected to join the debate. Organised in two panels, the forum debates will focus on the senior and off-season market potential and opportunities, as well as on practical challenges and the means to bringing more customers on board coaches.

Yves Mannaerts, President of the IRU Passenger Transport Council and FBAA Director, said: ‘Seniors and off- season tourism are crucial market segments, fully acknowledged by the European bus and coach tourism sector.  We are already providing inclusive mobility services to these customers, but more must be done to realise our full potential.’

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