Guild produces video to attract drivers

The Guild of British Coach Operators has recently produced a driver recruitment video for its members.

The video is designed to assist its members in attracting high-calibre drivers, matching the quality ethos of the Guild.

Guild Administrator, Steve Whiteway, said: “Guild members represent the very best in the UK coach industry and as such seek to attract the highest quality professional drivers, to aid member expansion plans.

“The video is designed to bring the benefits of working with a Guild member to those seeking a long-term driving career with Britain’s best coach operators. The production is enabled for members to bespoke the narration and animation for their own campaigns.”

The Guild provides a wide range of benefits for its 23 members, based around mutual aid and cooperation, together with sharing best practice. Members undergo an independent audit every two years covering quality of service and safety standards for which they are required to achieve a 100% first-time pass.