Go North East offers hoped to attract more onboard
Go North East is launching a series of special fare offers this summer.
The Go-Ahead-owned operator has launched a new blanket fare for County Durham with a headline maximum single fare of £2 for any journey. It also launched other offers across the region, as part of its summer savings fares campaign.
The operator hopes to extend the offers to longer term if the take up is good enough and more people get on board the region’s buses. The offers follow the success of Go North East’s £1 evening fare offer to help get more people back onboard buses in an effort to boost the region’s local economy, help reduce congestion and improve air quality.
The ticket offers are designed to offer a range of very simple headline fares with easy-to-understand fare zones that match borough and county boundaries. In County Durham this sees one local fare zone to cover the whole of the county.
Single, return, day and weekly tickets in each zone have been simplified, with reduced prices elsewhere across the Go North East network too, including an improved All Zones ‘go anywhere’ ticket offer.
Local offers are being launched in Sunderland and Gateshead, and fares across all of Go North East’s main fare zones, from Bishop Auckland in the south to Blyth in the north, are being capped at a maximum of £3.50 for a single and £6 return/all day unlimited journeys.
“These fare offers are the latest part of our efforts to get more people onboard public transport” – Stephen King, Commercial Director at Go North East
Stephen King, Commercial Director at Go North East, said: “We’ve put a lot of effort into improving the local transport offer with newer and greener buses over recent months, and a new website and smartphone app with live bus tracking and more.
“These fare offers are the latest part of our efforts to get more people onboard public transport and help support the recovery of our towns, cities and regional economy with affordable public transport that also helps reduce congestion and improve air quality.
“Our bus network is clean and safe to use, with hospital grade cleaning products used on board and no evidence of any increased risk of infection following comprehensive swab testing. As the country returns to normal, we cannot afford a car, congestion and polluting led recovery – we must get more people back on board public transport.
“We hope these summer saving fare offers, which can be bought on board the bus with a contactless bankcard or cash, as well as on our smartphone app, will encourage more people to give the bus a go and that customer take up enables us to keep them in place for longer.”