trentbarton has introduced a new initiative offering free fares on its network on Sundays between 10.00 and 11.00 on Sundays. The move is a bid to drum up trade for local businesses and attractions in 2014. The operator also hopes to encourage more motorists to try public transport as an alternative to taking the car.
Commercial Director, Alex Hornby, said, ‘The offer is ideal for anyone who’s made a New Year’s resolution to get out and about more this year, whilst also providing a boost for shops and other attractions in towns and cities served by the trentbarton network in Derbyshire, Nottingham and beyond. In recent years, Sunday has become an increasingly important shopping day, and by taking up the offer customers can also enjoy a little extra money in their pocket to spend in the January sales!’