First’s Pingit first
FirstBus has become the first nationwide public transport company to offer Barclays Pingit as a mobile payment option. Having completed the roll out of mobile ticketing across its operations, the operator has also confirmed that its customers can now pay for their mTickets using the mobile payment app Barclays Pingit. Despite having only recently added this as a payment option, in some of its operating areas the Pingit share of mTicketing transactions is approaching 7%. Over 50% of its payments so far are by bus users over the age of 25, which the operator claims demonstrates its popularity with customers across many age groups. Since launching mTicketing in its Aberdeen and Worcester operations in March 2014 First is now selling more than 30,000 mTickets a month across the UK.