First’s Augmented Reality first

First Aberdeen is thought to be the first bus company in the world to use ‘Augmented Reality’ technology on its seatbacks. Customers can scan vinyls on the backs of seats with their smart phones or tablets to view interviews with First Aberdeen staff, learn more about services, surf the net or even book tickets for the theatre. The operator has implemented the initiative on its Platinum Service 19 buses and on its Service 17 and 18 Northern Lights buses, 35 vehicles in total, all of which feature free Wi-fi. As part of a unique partnership with Aberdeen Performing Arts, the new technology allows customers to book a trip to the theatre and watch high quality video trailers of some of the West End shows coming to the city. The initiative has been developed by leading augmented reality platform ooh-AR. First has previously used ‘Augmented Reality’ in its customer newspaper, ‘Aberdeen SHOUT’.

Director and General Manager of First Aberdeen, Duncan Cameron, said, ‘Over the last 18 months, we’ve invested significantly in our services as we seek to improve bus travel and encourage more people on to our services. Our announcement today demonstrates that we are at the forefront of new technology. Our new “Augmented Reality” feature brings our seatbacks to life and makes bus travel that little bit more interesting, enjoyable and useful for our customers. We believe we are the first company in the world to use this kind of technology on the backs of our seats. Following the launch of our industry leading customer focused Platinum services, I’m very proud that at First Aberdeen we are again raising the bar for bus travel. The cutting edge technology is incredible. It’s amazing that our customers, by using their smart phones or tablets, can watch specially recorded interviews with First staff and learn more about our services.’


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