First starting new Edinburgh venture

First Bus has teased us about a new venture it is launching in Edinburgh. The operator has created a new brand identity specifically for this, which is to be unveiled next month.

The operator is keeping tight lipped about what exactly it is up to.

MD for First Bus in Scotland, Andrew Jarvis, said: “It is exciting times for everyone at First as we launch this new venture. This has been a huge challenge for everyone involved, but our proposition is one that will stand out from the crowd and will have an immediate impact in the market.”