First promotes modal shift at Glasgow shopping centre
First Bus has unveiled its Modal Shift installation at Silverburn Shopping Centre in Glasgow.
It saw the operator park a double-decker at the shopping centre, with 75 scaled down car stencils etched in a ‘reverse graffiti’ style artwork, placed in a shadow-effect beside it.
The stunt, which highlights how just one double-decker can remove up to 75 cars worth of journeys from the road, is part of an ongoing campaign by the transport operator to encourage people to leave their cars behind for journeys which could be taken by bus. First Bus wants to show how making small swaps to travelling habits can help to reduce congestion but more importantly, help reduce the impact on the environment and ‘leave pollution in the shadows’.
“We wanted to show Glaswegians how their travel choices could really help to make a difference” – Graeme Macfarlan, Commercial Director at First Bus Scotland
Graeme Macfarlan, Commercial Director at First Bus Scotland, said: “We all know that choosing to travel by bus, rather than relying on cars for every journey, is better for the environment. We wanted to show Glaswegians how their travel choices could really help to make a difference, by using a strong visualisation that made people stop and think. We chose a busy car park, not only to highlight the environmental benefits of swapping the car for the bus, but to capture the exact audience we’re hoping will come onboard and begin to make their ‘modal shift’ – even swapping one car journey per week to a bus can have a profound impact.”