First Leicester’s new look buses
First Leicester has unveiled a brand new look for its buses. The rebranding follows a £5.9m investment in December 2013, which saw 35 newer buses introduced to its fleet. The artwork on the vehicles aims to connect the cultural and historical roots of the city with the people and places of Leicester as it is today. Each of the company’s 13 routes will have a specially designed theme that is associated with the area. The first three routes to be launched cover Leicester’s involvement in space research and technology, the work of Leicester born designer Ernest Gimson and Leicester’s heritage as a centre of hosiery and textile industry.