First formally reveals new logo
New look launched as it announces ‘Moving the everyday’ campaign
First Bus has revealed a new logo and updated its branding. The refreshed look is now being rolled out across its fleets.
The new look is intended to start unifying the company’s many identities into a clearer, more consistent brand that is easier for customers to recognise and engage with. Its introduction is heralded by its ‘Moving the everyday’ campaign, which it says is part of a ‘huge transformation’ for the business, focusing on its customers and its people.
As part of the campaign, First Bus has worked with TV personality, Josie Gibson, to share the stories of resilience, dedication and community spirit of just a few local heroes up and down the country, representing the everyday of the many, showing how the bus brings people together.
First Bus says its relaunch is far from being a new ‘lick of paint’, but represents a shift the brand has undergone to re-focus the business on its people and customers. It has already invested £250m in transitioning toward a zero-emission bus fleet by 2035 and is building an inclusive and engaged workforce in a business that is an accredited real Living Wage employer. It is also digitally transforming the travel experience for customers.
“‘Moving the everyday’ embodies everything we stand for at First Bus” – Simon Pearson, Commercial Director, First Bus
Simon Pearson, Commercial Director, First Bus, said: “Today’s brand relaunch is the culmination of years of planning and hard work from our teams, taking on feedback from our customers and our people, and we’re proud to announce this new chapter for First Bus.
“We know as a business that the bus can bring everyone closer together and connect communities – buses don’t just move a nation, but they bring a nation together, every day.
“‘Moving the everyday’ embodies everything we stand for at First Bus, and our investment in our business transformation, our refreshed brand look and feel, our people and our net-zero emission mission, demonstrates our commitment and desire for change.
“It was also brilliant partnering with Josie Gibson to help promote the vital work buses do in connecting people to their local communities and we enjoyed hearing what a key part the bus played in her life and career too.”
“The bus is the unsung hero within our local communities” – Josie Gibson
Josie Gibson comments: “My time reminiscing on the journeys I used to make when I was younger has been a great reminder of the wonderful way buses offer connection for people.
“The bus is the unsung hero within our local communities, so I’m not surprised to hear that many people are making long-lasting connections after a brief chinwag to the person sitting beside them.”