First donates £80,000 of advertising space

FirstGroup has donated around £80,000 of advertising space to its UK Charity of Choice, Macmillan Cancer Support. Over 3,100 of First’s 6,500 strong bus fleet across the UK will feature interior adverts supporting the cause’s Not Alone campaign. FirstGroup’s CSR and Community Manager, Katie Smart, said, ‘We hope our partnership with Macmillan and especially the advertising on our buses will mean that more people can be signposted to Macmillan’s fantastic services and therefore don’t have to face cancer alone.’