First Aberdeen fares freeze
First Aberdeen is to freeze the majority of its fares in 2014 and reduce in price its Adult Day tickets, which it claims is a result of the increasing numbers of customers travelling on its services. The only fare to increase is Stage 3-5 of the Adult Single fare. This is set to be implemented on 30 March.
Director and General Manager of First Aberdeen, Duncan Cameron, said, ‘We are carrying more than 1,000 extra passengers a day year on year, thanks to extensive improvements we’ve made to our services. Generating this extra demand has enabled us to freeze the overwhelming majority of our fares and reduce our Adult Day tickets. Our announcement today builds on the improvements we’ve delivered in the last 18 months, such as brand new vehicles, the launch of the Platinum service and the introduction of mobile ticketing, which enables customers to use their mobile phones as bus tickets. At our fares review in 2013, we also reduced or held in price the majority of our fares, meaning most customers will be paying the same or less for bus travel compared to 2012. I’m really pleased, especially given the economic climate, that we’re in a position to do this. In addition since our 2013 fares review, we’ve implemented more than 10 ticket promotions which give customers the opportunity of enjoying further reductions. Our overall strategy is to increase the volumes of customers travelling with First. Freezing and reducing our fares complements our strategy and we hope will attract even more people on to our buses.’