An initiative designed to draw attention to the average of 70 deaths occurring every day on the roads of Europe has been organised by the European Traffic Police Network (TISPOL). The first European Day Without A Road Death (EDWARD) is taking place across Europe on 21 September. The initiative also has the support of the Royal Society for the Prevention of Accidents (RoSPA), the National Police Chiefs’ Council (NPCC), Road Safety GB, Road Safety Scotland, Road Safety Wales, the Automobile Association and many public and private organisations. TISPOL has received a donation from the GEM Motoring Assist Road Safety Charity to produce ten short awareness raising videos in a variety of languages. Each video lasts less than 30 seconds and gives simple advice on reducing specific road safety risk.
TISPOL President, Chief Superintendent Aidan Reid, said, ‘There have been some excellent reductions in road deaths and serious injuries earlier in this decade, but they have stalled in the past couple of years. It is therefore vital that we re-focus our attention on the efforts needed to get back on course in order to have a chance of achieving the European 2020 targets. We believe strongly in the value of setting targets, and we believe that the strong leadership from governments can make a massive difference in reducing the number of people killed and seriously injured on our roads. A day without a road death is of course the vision we should strive for every day, not just on 21 September. But as a simple way of raising awareness, I am convinced that Project EDWARD can be a great success, whether or not we achieve zero deaths on the day itself.’