Deadly country roads
Country roads are the deadliest according to new figures from the DfT, with an average of three people dying on them every day last year. In total, 1,040 people were killed and 9,051 seriously injured on country roads in 2014, with 348 fatalities occurring on a bend. In response, THINK! has launched a new country roads campaign. ‘Helpful hazards’ features animals and vehicles sprayed with helpful signs prompting drivers to slow down, anticipate hazards and brake before the bend, not on it.