Courtney Buses to be formally renamed
Courtney Buses will formally be renamed Thames Valley Buses, parent company Reading Buses has announced.
The operation officially became Thames Valley Buses on 5 April, although the complete transition will take place over a longer period as the company name is changed in all the places it appears.
Following acquisition by Reading Buses two years ago, Courtney Buses began to make greater user of the Thames Valley Buses name alongside investment in new vehicles for Slough, the introduction of low emission Euro VI vehicles for Heathrow and Wokingham, and a refresh within Maidenhead.
Courtney Buses were purchased by Reading Buses in April 2019 and had previously been known as Courtney Coaches and subsequently Courtney Buses since 1973.
“Although Courtney Buses had a good reputation, it was a family name without the family in the company” – Reading Buses CEO, Robert Williams
Robert Williams, Reading Buses Chief Executive Officer, said: “We are really excited at this final phase of the transition. The switch over will bring smart new branding to the rest of the Courtney Buses network in the coming months as we continue to invest in attracting more people to our services.
“Although Courtney Buses had a good reputation, it was a family name without the family in the company. We decided it would need to be phased out.
“The change in name reflects the parent company’s growth from a local to regional operator and the accompanying branding retains elements of the old Courtney brand whilst bringing a new, fresh look to the area. Thames Valley Buses retains its own dedicated team based in Bracknell.
“The company has colour-branded areas – a similar idea to the branded routes of the parent company Reading Buses, but each with their own team of drivers. This allows the company to provide friendly services for the residents of Bracknell, Maidenhead, Slough and Wokingham that are tailored to the needs of each area.”