CityXplora website live
Ensign Bus has re-entered the city sightseeing ticket market with the launch of the CityXplora website (www.cityxplora.com). The new site was built from the ground up and features sightseeing hop-on hop-off bus tours, day tours, popular attraction tickets plus combination tickets and theatre tickets from several key worldwide destinations, including New York, London, Paris, Madrid and Dublin. Ensign Bus has drafted in Iain Coupar, the former Lothian Buses Marketing Director and until recently the head of franchise at City Sightseeing Worldwide.
Ensign Bus first operated open top buses in London in the mid 1980s when it acquired London Pride. After selling the London Pride operation in 1998, it launched the first City Sightseeing tour in Seville, Spain in 1999. The City Sightseeing brand was quickly developed under Ensign Bus ownership, reaching nearly 100 cities around the globe until it was sold in 2011.
Chairman of Ensign Bus, Peter Newman, said, ‘Over the past few years, since selling City Sightseeing, we have recognised a gap in the market to bring together all the open top hop-on hop-off bus operations around the world plus popular tourist attractions and day tours into just one website. Having Iain heading up the project has allowed us to develop something more technologically advanced whilst understanding the operations and worldwide tourism business.’