Camira refreshes Aura fabric as it nears 200 years
As it approaches its 200th year producing fabrics, Camira is updating its Aura range of transport textiles.
The final fabric released under the Holdsworth brand in 2004, Aura is one of Camira’s most popular transport fabrics, selling hundreds of thousands of metres in the past 17 years. Previously available in 15 standard colourways of blues, reds and greys, the range now includes 200 colourways in nine classic designs. Camira will continue to offer a colouration and design service for customers who would like a bespoke shade or pattern creating.
Originally founded as Holdsworth in 1822 in Halifax, Camira has a rich heritage in the transport industry. It has grown to become a world-leader in moquette, supplying a range of world-famous routes with fabrics, including London Underground and the Orient Express.
The company most recently launched its Hybrid construction, a blend of moquette durability with flat-woven aesthetics.
“Designed with contemporary bus and coach interiors in mind, we’ve included zingy limes and deep greens to complement the growing trend for electric vehicles” – Ciara Crossan, Head of Transport Design at Camira
Ciara Crossan, Head of Transport Design at Camira, said: “In creating this extensive collection of 200 colourways in the nine iconic designs for which Aura is renowned, we’ve brought a new lease of life to a truly beloved product. Designed with contemporary bus and coach interiors in mind, we’ve included zingy limes and deep greens to complement the growing trend for electric vehicles, as well as incorporating monochromatic colourways and classic navy shades to ensure there is truly a shade for every vehicle.”
- Aura meets the European flammability standard, No. 118, Parts 1 & 2, and BS 5852 Ignition Source 7 (when FR treated).