Caledonian Travel to launch TV ad

Coach holiday brand Caledonian Travel is launching its 2021 holiday programme with a mass marketing campaign, including a new television commercial which is due to air from next week (week commencing Monday 10 May).

The marketing campaign, under the theme ‘Unlock 2021’, also features a series of radio commercials, newspaper adverts and competitions, door drop and mailing activity as well as a comprehensive digital marketing strategy and agents promotions and point-of-sale.

The holiday programme commences from 21 June when all Government travel restrictions are expected to be lifted and features thousands of short breaks, including Seaside Breaks, City Breaks, Inclusive Breaks, Family Fun, Box Office, Sports Breaks, Tribute Breaks and Special Events.

“The television commercial provides a great platform to showcase the wide range of great value staycations” – Martin Lock, Commercial Director at Caledonian Leisure

Martin Lock, Commercial Director at Caledonian Leisure Ltd, said: “We’re delighted to reveal details of the holiday programme for Caledonian Travel for 2021. The safety and enjoyment of our clients has always been at the centre of our decision making, and we cannot understate how excited we are to welcome customers onboard our coaches from June.

“The television commercial provides a great platform to showcase the wide range of great value staycations which invite customers to ‘unlock’ new places and experiences this summer.

“Furthermore, the campaign also illustrates how we are dedicated to continually investing in marketing activity to support our growing network of agents.

“We’ve already established excellent relationships with many agents, who are already driving very good volumes of business through our brands, with many complimenting the fantastic range and value of our products as well as the support offered from our experienced team.”

To help agents offer customers complete peace of mind when booking, Caledonian Travel has created an independently audited “Gold Standard” Trust which retains customer payments until they travel, with the company also offering customers a guaranteed seven day refund if their holiday is cancelled. A low deposit of £10 per person is also available on most breaks.

Caledonian Travel is also committed to offering a simple pricing structure for agents, including no additional charges for front seats or seat reservations, plus a more transparent commission arrangement to cover the whole booking including supplements and upgrades.

Caledonian travel was previously owned by the SLG Group, owners of Shearings, which went into administration last year. The brand returned last July when its former senior management team purchased it.

  • The television commercial, which can be viewed here is set to appear on screens in key departure areas of Scotland, the north east and Yorkshire.

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