Caledonian Leisure secures investment for holiday packages
Caledonian Leisure is launching a programme of coach and self-drive holidays for 2021, having secured a multi-million-pound investment from Mobeus Equity Partners.
Caledonian Leisure describes itself as a staycation specialist. The company comprises established Scottish coach holiday company Caledonian Travel and self-drive themed break specialist UKBreakaways.com. It was launched in July 2020 when a former management team headed by Managing Director, Graham Rogers and Commercial Director, Martin Lock, acquired the brands following the collapse of parent company Specialist Leisure Group. It offers short breaks and holidays throughout the UK, Ireland and Europe under the brands Caledonian Travel and UKBreakaways.com.
“We believe the business is perfectly positioned to capitalise on the spike in demand as lockdown restrictions are gradually eased and thrive thereafter” – Greg Blin, Investment Director at Mobeus
Greg Blin, Investment Director at Mobeus, said: “Mobeus is backing an extremely passionate management team which has decades of experience in delivering UK-based, value short breaks to hundreds of thousands of holidaymakers. With the pandemic opening customers’ eyes to the enduring appeal of a UK staycation, we believe the business is perfectly positioned to capitalise on the spike in demand as lockdown restrictions are gradually eased and thrive thereafter.”
Graham Rogers, Managing Director at Caledonian Leisure Ltd, said: “It was always our absolute priority to find the right kind of partner for the business and we are delighted to welcome Mobeus on board. From the outset the whole Mobeus team bought into our vision for Caledonian Leisure Ltd, and we look forward to working together to implement our strategy.”
As the UK travels cautiously through the Government’s roadmap, Caledonian Leisure expects customers will be able to holiday with the brands from June onwards or when all Government restrictions are lifted.
In line with its ambitious growth plans, the management team has been working carefully to: ensure the safety of all its customers; secure tickets to some of the biggest and best events; build partnerships with great hotels; develop websites, digital campaigns and brochures; and create an independent Trust Fund in the pursuit of industry-leading protection for customers’ money.
Caledonian Leisure Ltd was advised by Tim Simpson and Ian Hale of Park Place Corporate Finance LLP.
Ahead of its imminent launch, the new company is keen to establish relationships with agents and partners in the trade looking to benefit from the opportunities created by the new business.
Graham Rogers adds: “The management team at Caledonian Leisure has always recognised the value of developing close working relationships with agents and partners, whose product knowledge and customer service is irreplaceable. We are particularly keen to re-establish relationships with agents that have previously worked closely with the Caledonian Leisure management team.”
Caledonian Leisure Ltd is headed by Non-Executive Chairman, Gary Speakman, as well as Managing Director, Graham Rogers and Commercial Director, Martin Lock. Product Director, Carl Brackenbury; Finance Director, David McDonald and IT & Digital Director, Mark Williams comprise the remaining founding shareholders.