Caledonian Leisure announces £40m turnover
Holiday specialist Caledonian Leisure has posted an annual turnover of over £40million for 2022, its first full year of trading.
The company, which operates under the Caledonian Travel and UKBreakaways brands, launched in June 2021. It has recently reached 600,000 customer bookings and now employs 90 members of staff.
“Particularly, whilst the economic climate is impacting upon household budgets, we recognise the ongoing need to deliver great value and outstanding service to our growing customer base” – Managing Director, Graham Rogers
Managing Director, Graham Rogers, said: “We have been delighted with the fantastic growth of the business over the last two years and will now look to build further upon these results as we continue to develop our programmes, channels and partnerships.
“Particularly, whilst the economic climate is impacting upon household budgets, we recognise the ongoing need to deliver great value and outstanding service to our growing customer base. Our customer first approach underpins everything we do and this is reflected in the positive reviews we have received.”
Supporting what it describes as the UK’s largest programme of short breaks and holidays by coach, the business has opened five regional Travel Centres in key departure towns Glasgow, Gateshead, Middlesbrough, Hull and Wakefield, and has plans to further expand its network in the coming months.
It has made significant investment in technology, recruitment and further expansion of its fleet of Caledonian-branded coaches.
“Our multi-channel campaigns have seen 2024 bookings surge ahead by over 30% on last year with an encouraging blend of both repeat and new customers” – Commercial Director, Martin Lock
Commercial Director, Martin Lock, said: “The travel trade has played a pivotal role in our success to date, and we would like to thank our network of agents who have helped us deliver our award-winning service and experience to customers. We’ve forged some excellent partnerships with agents who have seen the benefit of dealing with such a forward thinking and responsive business, and look forward to worker closely with new and existing partners going forward.
“Our multi-channel campaigns have seen 2024 bookings surge ahead by over 30% on last year with an encouraging blend of both repeat and new customers. This has been supported by investment in the latest customer data analytics software which will enable us to target continued growth in both our traditional and new experience driven markets.
“With sector leading review scores from our customers, combined with our BTA 2022 Best Travel Company Award, we are committed to continue the exciting growth of our brands.”
Finance Director, David McDonald, added: “We are delighted with the robust progress of the business, and our model of profitable growth has enabled us to commit to investments whilst not compromising on clients’ financial security. Alongside our “Gold Standard” trust protection we are also delighted to have joined ABTOT in order to provide still further security through financial bonding.”