Caledonian gifts millionth passenger with voucher
Caledonian Travel and sister brand UKBreakaways have welcomed their one millionth holiday customer, three years since the business launched.
The milestone was marked with a surprise £500 gift voucher for lucky traveller Mrs Pam Renwick as she booked her next break at Caledonian’s Travel Centre in Middlesbrough. In addition, the company has given away limited edition ‘One in a Million’ T-shirts to the first 50 bookings made at each of its seven travel centres this week (16 to 20 September 2024).
“Reaching one million customers in just over three years is another key milestone for our business” – Managing Director, Graham Rogers
Managing Director, Graham Rogers, said: “Reaching one million customers in just over three years is another key milestone for our business. I’d like to congratulate our lucky winners and thank every holidaymaker who has travelled with us during this time as well as our dedicated team and network of trade partners who have all played a significant role in our success.
“This summer we’ve experienced record-breaking sales, surpassing our daily sales records multiple times, with many customers making repeat bookings.”
Caledonian Leisure’s million customer follows a record financial year for the business after announcing an annual turnover of over £55million for 2023, up 37% on the previous year.
Further growth is expected in the future following significant investment across many parts of the business.
Commercial Director, Martin Lock, said: “Hitting the one million customer milestone is an incredible achievement. Our customers are at the heart of everything we do, and we continue to be motivated by the positive feedback we receive on review platforms such as Trustpilot on Feefo, with many customers frequently commenting on both the exceptional value of our breaks and the first class customer service they receive from our brands.
“The following on our social platforms now exceeds 250,000, including an incredibly active ‘Fan Group’ that now has over 32,000 fans. These platforms are so important to our business as we grow and develop, with our customers being at the centre of all of our decisions.”
Mrs Renwick said: “It feels amazing, unbelievable actually! We didn’t think it’d be us. We’ve booked a few holidays with Caledonian Travel before, we’ve done Blackpool, Torquay, Liverpool…we like Torquay, and that’s where we might spend our one millionth customer voucher!”